Proper Trademark Usage for Lucks Products

We are so happy to have you as a customer, and we understand that using proper trademark can be confusing. We hope that this guide will be a useful resource when incuding and referencing Lucks products on your website, online storefront and any digital or print media. If at any time you have questions, just give us a call at 800-806-2595.

Edible Image® designs

Edible Image® is a registered trademark of The Lucks Company.

Usage:
The phrase “Edible Image” must always be followed by a ® wherever it appears and must always be used as an adjective. You may only refer to a product as an Edible Image® design if it is a Lucks Edible Image branded product. For all other products, including home-printed designs using Print-Ons® sheets or Photocake® technology, you may not use the term Edible Image®.

Examples of appropriate use:
Lucks Edible Image® Decoration(s)
Edible Image® decoration(s)
Edible Image® design(s)




Dec-Ons® decorations

Dec-Ons® is a registered trademark of The Lucks Company.

Usage:

 The phrase “Dec-Ons” must always be followed by a ® wherever it appears and must always be used as an adjective (for example, Dec-Ons® decorations not Dec-Ons®). You may only refer to a product as Dec-Ons® decoration if it is a Lucks Dec-On® branded product.

 
Examples of appropriate use:

Lucks Dec-Ons® Decoration(s)
Dec-Ons® decoration(s)
Dec-Ons® molded sugar decoration(s)
Dec-Ons® design(s)




Sweet Shapes® fondant

Sweet Shapes® is a registered trademark of The Lucks Company.


Usage:

 The phrase “Sweet Shapes” must be followed by a ® wherever it appears and must always be used as an adjective. You may only refer to a product as a Sweet Shapes® decoration if it is a Lucks Sweet Shapes ® branded product.

 
Examples of appropriate use:
Sweet Shapes® Fondant
Sweet Shapes® fondant




Image to Come

Designer Prints® designs

Designer Prints® is a registered trademark of The Lucks Company.


Usage:

 The phrase “Designer Prints” must always be followed by a ® wherever it appears and must always be used as an adjective. You may only refer to a product as a Designer Print® design if it is a Lucks Designer Prints® branded product.


Examples of appropriate use:
Edible Image® Designer Prints® decoration(s)
Designer Prints®  decoration(s)
Designer Prints®  sheet(s)
Designer Prints®  design(s)




Print-Ons® sheets

Print-Ons® is a registered trademark of The Lucks Company.


Usage:

The registered trademark “Print-Ons®” must be followed by a ® at least once on each page it appears and must always be used as an adjective. You may only refer to a product as a Print-Ons® sheet if it is a Lucks Print-Ons® branded product.


Examples of appropriate use:
Print-Ons® sheet(s)
Print-Ons® edible paper